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Re: Over-The-Rhine Digest V3 #398
> > i bet FedEx paid BIG BUCKS...
>
> actually they didn't. The film producers contacted Fed Ex about being in
> the movie. Fed Ex originally balked because they didn't want people to
> see one of their planes crashing into the ocean. Maybe they thought it
> would be negative publicity, but I guess they went with the saying, "any
> publicity is good publicity."
For more info on this:
http://www.ew.com/ew/report/0,6595,93776,00.html
Burning Questions: The Plane Truth
Was FedEx worried to be associated with "Cast Away"? EW answers that
and other conundrums raised by some current films
by Tricia Johnson
'Tis the season to be curious. EW takes on some queries inspired by
recent holiday movies.
Q: In "Cast Away," Tom Hanks is stranded on a deserted island after his
Federal Express plane goes down. Wasn't the shipping company worried
about the film's graphic crash? And while we're on the subject, Hanks
opens FedEx packages not addressed to him. Isn't that a no-no?
A: FedEx CEO Frederick W. Smith thought the movie exposure would be
priceless. "We stepped back and looked at the script and realized that
[the film] captures the essence of our brand," says FedEx spokesperson
Carla Boyd. "At the end, he delivers the package that gave him the will
to live." As for opening boxes not addressed to you, it is against the
law to open U.S. mail. But, says Boyd, "the postal laws do not apply to
us."
[ snip ]
--- Peter T. Chattaway ------------------------ petert at interchg_ubc.ca ---
"I detected one misprint, but to torture you I will not tell you where."
Winston Churchill to T.E. Lawrence, re Seven Pillars of Wisdom
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