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Rolling Rock
In a message dated 7/13/02 1:48:00 AM, Owner-Over-The-Rhine at actwin_com writes:
<< I like amber ales best myself. One of my fave's being Bass. While I like
Rolling Rock myself the main reason I used it as a counterpoint to Bud was
that it was the beer OtR chose to give out free at one of thier CD release
parties. I do like brown ales on occasion. >>
Being 47 years old and having lived in New Jersey during my high school years
and home from college times I find the whole Rolling Rock thing to be a great
example of hype. Rolling Rock was the cheap beer that people like my redneck
truckdriver co- worker from Altoona, PA drank in large quantities just to
stay buzzed (this was while he was driving a Tractor-Tailer moving truck full
of someone's household down the Long Island Expressway). It was common
knowlege that this was bad beer, even at a time when there were no microbrews
and few imports other then Heineken.
Fast forward about 20 odd years and all the sudden there are Rolling Rock ads
in Rolling Stone and it is marketed as some sort of newly discovered regional
treasure. College kids in Minneapolis think it is so cool. Of course in the
70's college kids in New Jersey thought Coors was so cool because you
couldn't buy it east of the Mississippi.
Rolling Rock is right up there with Corona as an example of how we allow Mad.
Ave. to tell us what we should like. No self respecting Mexican with a
choice would drink Corona, but us gringo's somehow think of it as exotic.
Watching Eternity,
AB
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