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RE: ADVERTISING
On Thu, 8 Aug 2002, Sherry Johnson wrote:
> The reason I didn't ask about anything but exploiting African-Americans
> is that those are the good quotes I've got... (There's even a term
> called "bro-ing" in big ad firms, referring to how to use the growing
> trends in the African-American community to increase sales.)
So is this about selling things to the black community itself? (I don't
like the phrase "African-American", because not all Africans are black --
think of all those Arabs in Egypt, Libya, Algeria, etc. -- perhaps we
should say "sub-Saharan-African-American"? and besides, the phrase is a
mouthful.) Or is this about selling things to white people and dressing
these things up in black cool? Either way, what's the problem?
--- Peter T. Chattaway --------------------------- peter at chattaway_com ---
"I detected one misprint, but to torture you I will not tell you where."
Winston Churchill to T.E. Lawrence, re Seven Pillars of Wisdom
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