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silly rabbit... chum is for kids



Matthew Mesina told me to forward to the list:
>>sharks are cool, but i'd never want to be one. 
>>chum just sounds/looks/smells and (i assume) 
>>tastes yucky... 
>
>Based on the tasteless 7-UP commercial wherein 
>hapless victims are tricked into drinking 
>anything but the competitive beverages at a 
>taste-test, including chum, and the violent 
>reactions of  said victims, I'd say that's the 
>general consensus.

ah, tasteless?  7-up commercials rock... :)
serious rockage.

>Does anybody remember the good old days when 
>movies and television sought to not offend 
>anyone?

part of humor is exaggeration.  part of life is 
not being easily offended by exaggerations as 
such. :)  i like learning to roll with it and 
seeing the humor in many aspects of life.  life 
is beautiful.  life is cumbersome.  life is 
messed up.  enjoying all of the wonderful aspects 
of life makes it a more enjoyable thing to bear.  
seeing the humor in the humor, seeing the beauty 
in the cracks and crevices of life.

i think i'm not really talking about the 7-up 
commerical anymore when stating all of that. :)  
with me, one sentance leads to another.  rabbit 
trails ensue.  i might just start talking about 
whatever i want to soon... :)

>The apparent reversal of this trend has spread 
>to advertisements, and this appears to be 
>contrary to common sense.  Why would you seek to 
>alienate an audience in a advertisement?  Isn't 
>the idea behind advertising to be as appealing 
>as possible to as many people as possible?

they appeal to a younger generation.  not that i 
watch much tv (i really only tune in on fox 
sunday nights), but many companies are opting for 
humor.  7-up, sprite, soft drinks in general, vw 
jetta, yadda yadda... they're fun.

>Are advertisers that obsessed with target 
>markets that they've lost sight of this fact,
>or is it just reflective of our society's moral 
>decay in general?

it's for a softdrink.  being silly for 30 seconds 
doesn't mean that they've lost touch with the 
populous at large.  it just means that they wanna 
push their product.  if people like their 
commercial, they'll have a better chance of name 
recognition.

commercials and society's downfall shouldn't be 
so seriously looked at, should they?  not 
everything needs to be so deep.

i don't drink 7-up, but i think their current 
commercial spokesperson makes me laugh.  many 
times from the belly.  a good belly laugh.

>Critic Mike Medved is quick to point out how 
>movies that depict religion in a negative light 
>are continuously being made, despite the fact 
>that they fail to generate revenue.  Again, 
>contrary to common sense.

on that note, perhaps generating revenue is only 
a secondary or tertiary pursuit in the artistic 
endeavor of the writer, director, actor...?  
perhaps making their point in the way that they 
want to make it is why they make movies like 
that.  common sense often gets in the way of 
artistic integrity.

if i made a movie, it'd probably be a cross 
between a 7-up commercial and kevin smith's 
'dogma.'  teehee... just kidding.  actually, the 
movies my buddy and i made in high school were 
more like stupid stuff with way too much george 
carlin, far side, & monty python influences... :)

seriously, there are many "negatively" slanted 
movies about religion that make some good points 
and make some good true statements about the 
shape we are in.

make 7.    :)

up yours,
Dan

np: jonatha brooke - 10 cent wings


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